Like any industry, the world of wine changes with new trends. In 2025, white wine became more popular than red, people showed more interest in unique, local grape varieties, and many wine drinkers looked for sustainable and eco-friendly options. There was also a growing interest in non-alcoholic and low-alcohol wines.
In 2026, we may see some similarities, such as lasting interest in sustainability and a steady rise in the number of people seeking low- or no-alcohol options. Trends predicted to emerge include rising interest in reds with low tannin that can be enjoyed chilled, an elevated consumer experience, and people seeking wine from less mainstream regions or countries.
Let’s take a closer look at each of these trends.
In 2026, we may see some similarities, such as lasting interest in sustainability and a steady rise in the number of people seeking low- or no-alcohol options. Trends predicted to emerge include rising interest in reds with low tannin that can be enjoyed chilled, an elevated consumer experience, and people seeking wine from less mainstream regions or countries.
Let’s take a closer look at each of these trends.
Sustainability in 2026: From Trend to Shared Value
In 2025, we saw that many wine lovers were considering the environmental impact when shopping. Consumers appreciate transparency and authenticity, and many actively seek out wines that fit their environmental values. At Market Wines, we believe it's important to highlight sustainable practices and clearly communicate them on shelves. On our labels, we use three icons to indicate whether a wine comes from a family-operated winery, is certified organic, or is vegan-friendly. In 2026, more wineries than ever are embracing organic farming, regenerative agriculture, water conservation, and eco-friendly packaging. One might argue that sustainability has evolved from a trend into a shared value across the wine industry.
Low- and Non-Alcoholic Wine: Mainstream, Not Niche
Interest in low- and non-alcoholic wine is another steady trend. These options have gone from being a small niche to becoming mainstream, and they are now one of the most positive changes in the wine world. The reasons for this shift include changing lifestyles, economic factors, generational habits, and a bigger focus on balance and wellness. These wines give people more choices about when and how they enjoy wine.
Thanks to better production methods, low- and no-alcohol wines now have great flavor, aroma, and texture. Producers focus on quality by starting with good base wines and keeping the acidity, fruit, and structure. These wines are enjoyable and feel like a real choice, not a compromise. As more people want them, producers keep researching and improving.
These wines help bring more people into the wine community. They are a good choice for anyone who is cutting back, not drinking, driving, or just wants something different sometimes. Whether it’s a weekday dinner or a social event, low- and non-alcoholic wines let everyone join in and connect.
These wines don’t replace traditional wine—they add to it and show a modern way of thinking. The wine industry is moving toward more inclusivity, choice, and fitting different lifestyles. We offer carefully chosen non-alcoholic and low-alcohol wines that still taste great.
Chillable Reds: Light, Fresh, and Built for the Fridge
Another trend we’re excited about is chillable reds. At Market Wines, we’ve enjoyed these for a while, so it’s great to see more people trying them. While classics like Beaujolais are well-known, many other red wines taste amazing when chilled. We love this trend because it offers a new way to enjoy red wine.
For chilled reds, choose light-bodied, fruity, low-tannin wines. They are refreshing and work well in many situations. Gamay, Pinot Noir, Grenache, and Frappato are great choices. Chilling brings out their berry, herb, and spice flavors.
Chillable reds are great because they are so flexible. They combine the structure of a red wine with the refreshing qualities of a chilled white. They’re perfect for warm weather, casual get-togethers, picnics, and barbecues, when heavier reds might be too much. Picture a hot summer day and enjoying a cool, fresh red wine. We have plenty of options and a team ready to share their favorites.
The Elevated Consumer Experience: More Than a Transaction
Our team has noticed that wine shoppers in 2026 want more than just a simple purchase. They are looking for guidance, enjoyment, and a more personal experience. This could mean private tastings at a winery, in-store tastings, themed selections, staff picks, or stories that make each visit special.
This focus on experience is one of our main values at Market Wines. Our knowledgeable staff can help you choose wines, we offer delivery to your door, host many types of wine tastings, and have a tasting bar that’s always open with something new to try.
Emerging Regions & Underappreciated Countries: Curiosity Leads the Way
We’re also seeing more excitement about wines from emerging or lesser-known regions. Wine drinkers are becoming more curious and adventurous, looking beyond the classic areas to find unique, accessible, and often great-value bottles. This change is shining a light on countries and regions that were once overlooked. At Market Wines, we’ve always made it a priority to include these in our selection.
Conclusion: Discovery, Sustainability, and Inclusivity
These trends point to an exciting future for wine, focused on discovery, sustainability, and inclusivity. In 2026, people are choosing wines that match their values and interests. Wine is more relevant, enjoyable, and welcoming than ever. Cheers!